Rumored Buzz on Johnnie Walker Blue Label Ultra
Wiki Article
In our quest for your lightest bottle doable, we took our vision to your workforce of professional glassmakers. Exploring shapes and glassblowing strategies to minimise glass usage with no compromising longevity.
Real discounts can be project and solution dependent, but on the whole, impartial experiments present that, all else equivalent, For each gramme of glass minimized Which means over half a gramme much less carbon emissions in output.
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the tip with the spear for glass—specifically for firms wishing to market in Europe.
We’ve introduced Distilled 2025 – Checking out the top developments driving buyer discussions throughout the world.
Our DRINKiQ programme aims to boost the 'collective consume IQ' by growing general public awareness of the results of alcohol and supporting dependable ingesting.
The expose of Johnnie Walker Blue Label Ultra indicators the model’s dedication to innovation, with hopes that the bottom-breaking style could inspire the more luxurious, lightweight, and minimal-carbon whisky bottles of tomorrow.
We hope get more info that our discoveries should have a favourable effect within the wider sector and assist find new possibilities for lighter, decreased carbon packaging alternatives.”
Sure—this collectible edition can be purchased on the web and delivered securely to the doorway with signature confirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is really a glimpse into the way forward for sustainable luxury spirits packaging
Learn more about Spirit of Development – our world-wide ESG programme to help you make a more inclusive and sustainable world.
Diageo has stated which the “Earlier claimed ‘lightest pounds scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.”
With much less than 888 bottles launched globally, Every bottle is separately numbered and presented inside a luxurious collector’s scenario.
We uncovered that the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop shape.
Experienced whisky tasting can take apply. Use our do's and don'ts to demystify the knowledge and luxuriate in your drams in an entire new way.
Yes—this collectible edition can be requested on the web and transported securely for your doorway with signature affirmation.
Liquid Light enveloped visitors in a mesmerizing interaction of sunshine and shadow, with relocating mild passing by glass varieties and projecting sophisticated styles onto white partitions.
Since the time of its founder, John Walker, individuals who blend its whiskies have pursued flavour and excellent over all else.